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Monday
May202013

Tumblr Acquired by Yahoo!, Updates iOS App

By AuthorGustavo Franceschini | DateMonday, May 20, 2013 at 2:50PM

Blogging platform/social network was acquired by Yahoo!, the announcement was issued earlier today. The 1.1 billion dollar deal lets Tumblr be independent; Yahoo! will retain Tumblr employees, and expects to increase its audience in a 50% and increase its traffic in 20%. There are no perceived changes for Tumblr users, although Yahoo! plans to add more ads to Tumblr's Dashboard.

Meanwhile, Tumblr updated its iOS app today with a new interface to its post type chooser that resembles the Stacks UI on OS X. The update also brings app attribution on posts.

Tumblr for iOS is available for free in the App Store [iTunes Link].

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